ETAT PUR is an independent start-up whose operating headquarters can be found in Paris. It is a young and innovative company, recently founded with ambition to create a worldwide brand by offering a radically approach to cosmetics. The product philosophy, the formulation charter and the range have been designed by the ETAT PUR team. All of the products have been developed, tested and manufactured by the Naos Group research and development center (owner of the BIODERMA/INSTITUT ESTHEDERM brands). An independent research centre at the cutting edge of innovation, in the service of these two brands, which have a global presence. It is in Aix-en-Provence that the multi-disciplinary teams of scientists, biologists, dermatologists, experts in the skin care field and formulation chemists work each and every day to invent, improve and develop new formulas for the BIODERMA and INSTITUT ESTHEDERM brands and now for ETAT PUR as well. In association with the CNRS and the INSERM, the best specialists in the world are regularly consulted to constantly enrich and develop the Group's expertise.

Well, finally ethics and cosmetics are meeting and creating a new brand Etat Pur. A French initiative which seems to be very promissing.
Based on the best references regarding innovation in cosmetics, skin and beauty care, all seems to become perfect and raliable.

I just wish now new range of products regarding other domain, will take the same business path.

model - Viki Madeira -
photograph - Kate Bric -
music - Zaz - song - Port Coton

Written, Directed and Edited by Patrick Scott
Produced by Nikos Bellas & Ryan Nicholson
Cinematography by Pete Soto

Film Direction : Pierre Lapin & Guilhem Malissen
Music : In Flagranti - Hollow Discourse